About Syndral: an AI Visibility agency founded by Kevin Pantanella

For twelve years, at Suzaku Productions, we built websites that brought in traffic and converted it into customers. The model worked. Then, recently, it stopped. The same sites that ranked and converted for years started losing traffic, and the leads dried up. We had a choice: pretend it was a temporary dip, or find out what had actually changed. We dug in. What we found is that buyers had quietly changed how they search. They no longer type a question into Google and click through ten links. They ask an AI, and they act on the single answer it gives back. If your business is not named in that answer, you are invisible at the exact moment a buyer is choosing. So we rebuilt the playbook around one job: making sure AI names you.

We make businesses citable by AI. In practice that means structuring your content so models can quote it, making sure you appear across every major model rather than just one, earning presence on the sources those models trust, and measuring how often AI names you, across repeated runs under fixed conditions, rather than from a single answer. For businesses ready for what comes next, we also make their site readable and actionable by the AI agents that are starting to choose on a buyer's behalf. We call that Agent-Ready.

We work with established, reputation-driven businesses: the kind whose buyers ask "who can I trust?" before they buy. Professional services, clinics, advisory firms, and similar businesses where being recommended is the difference between winning and never being seen. We are based in Bangkok and work with clients across Asia-Pacific and beyond, in English. Kevin leads the work. The delivery team is Suzaku Productions', the same people who have been shipping websites since 2014.